Artificial food colors don't nourish or sustain. They don't help us with survival, growth and repair, or any other bodily functions. However, they have been linked to hyperactivity, aggressive behaviors, migraines, allergic reactions, and cancer. Studies have not provided enough evidence for the FDA to warn against the colors, but a study at the University of Southampton of 6 artificial colors has prompted the Food Standards Agency of the European Union to recommend phasing out the colors that were tested.
Many companies, including Kraft, Coca-Cola, and Mars are removing artificial colors from their products in the U.K. because of consumer concerns and the results of the study. Yet in the US, we are still sold the artificial ingredients. Is it just me, or does that seem messed up?
From what I understand, consumers in the US have simply not taken enough of a stand against artificial colors, so companies see no reason to substitute the cheap ingredients for slightly-more-expensive natural ones. Well, I'm ready to take that stand. How about you?
If your opinion contradicts mine, I'd also love to read it and hear about "the other side." I welcome anything thought-provoking.